Juice Roadmap
88-Page Magazine & Presentation
A yearly overview of all things Juice, in print & digital format.
More than a catalogue
The 2023/24 Roadmap was the first to be printed in this format since 2018, and it provided a unique challenge.
I lead the project with the idea of making it more than a product catalogue, with the feel of a traditional magazine. Using single & half page “ads” and spotlights on particular products
This expanded the project into a full blown exercise in marketing copy and branding, giving each Juice product category (and product lines within categories) its own look and feel.
My talented team helped by contributing hi spec CGI & 3D imagery, used throughout the magazine, and branding for the Pick N Mix Airphones & Juice Super Max Powerstation.
All formats
The work never stops when it comes to product development, and this was no different at Juice.
The 2025 edition of the Roadmap was digital only, with new products and updated visuals throughout — all optimised for screen.
Juice Battery
Branding, Packaging & Product Range
An upcoming product, the Juice Battery, is a new rechargeable alternative to the common alkaline AA & AAA battery. A product inkeeping with Juice’s sustainability messaging and a first foray into alkaline batteries.
Charge into the future
Coming into a market that has remained relatively unchanged since the introduction of Universally compatible AA & AAA batteries, it was important to emphasise the USP of the USB-C rechargeable battery; the fact it can be used again & again.
This lead to the tagline “Charge into the future.” The double meaning lending itself suitably to both charging your products continuously into the future, and the customer themselves “charging” or leaping into the future by investing in this new solution for alkaline batteries.
Full package
As well as digital pitch decks, the Juice Battery required packaging for both the UK & Australian markets. With Recycled & Recyclable plastic for UK and cardboard packaging for AUS.
FSDU units, POS, digital marketing and social media will accompany the official launch.
Juice Branding
Mini brands within Juice, with their own look & feel
A regular challenge that came with new Juice products and lines was to create a story and branding that feels fresh and new, with hero shots, packaging and digital marketing.
Clear identity
The Juice Punk Speaker sits in its own, very clearly defined world within the Juice "Genre" range of speakers.
Posters & Brand Packs
Working on posters & POS with Heineken brands & pubs
My time with Superior was brand-heavy, supporting Heineken brands with marketing materials across print, digital & activation spaces.
It also provided a unique opportunity to work directly with “Star Pubs” around the country on their promotional materials, menus & posters – a challenge that allowed me creative freedom and opportunities to project character and influences into designs.